6.（意大利）芬迪 Fendi
品牌名片
品类：皮具、时装、香水
标志风格：高贵、典雅
创始人：
阿戴勒·芬迪（Adele Fendi）
爱德华多·芬迪（Edoardo Fendi）
诞生地：意大利
诞生时间：1925年
“双F标志：出自卡尔·拉格菲尔德手笔。常常不经意地出现在芬迪服装、配件的扣子细节上，后来甚至成为布料上的图案。
品牌阅读
It was launched in 1925 by Edoardo Fendi and Adele Fendi， as a fur and leather shop in Via del Plebiscito， Rome； but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director.
The signal coloration of Fendi， yellow， was born in 1933. The yellow Fendi shopping bag at that time， made of parchment， is still the brand logo， clear at a glance .
During 1980s， Fendi developed from many other aspects and launched jeans， ties， glasses and perfume， which make it more famous.
Perfume
Fendi launched its first perfume， Fendi for Women， in 1985. The line has been expanded to Theorema Uomo and Fendi Uomo (for men) and Celebration， Asja and Fantasia (for women). The latest， “Fan di Fendi”， was released in August 2010.
Eyewear
Fendis eyewear line is licensed to Marchon Eyewear and includes preion eyeglasses and sunglasses in addition to non-preion sunglasses.
After the world war II， Edoardo and Adeles five daughters， Paola， Anna， Franca， Carla and Alda， worked into the family business. In postwar Italy， working women were still rare. The join of the five sisters， injected new vitality into brand collections by their innovative style and far-sight.
In 2007， FENDI held an amazing fashion show on top of the Great Wall of China. At last， the great double F logo was projected to the surrounding mountains. This is the first fashion brand holding a fashion show on the Great Wall in the history.
multinational [，mltinnl] adj. 跨国公司的
parchment [pɑ：tmnt] n. 羊皮纸
family business家族企业
far-sight [‘fɑ：sait] n. 远见
1925年，Edoardo Fendi 和 Adele Casagrande 在罗马的Via del Plebiscito开设了一家皮草专卖店；现今成为LVMH旗下的跨国际奢侈品品牌。Karl Lagerfeld担任创意总监。
象征 Fendi 品牌的黄色标志色在 1933 年诞生，在当时以羊皮纸制成黄色 FENDI 购物纸袋，此标志至今仍是大众一目了然的品牌标志。
20世纪80年代，芬迪的发展更多元化，推出牛仔裤、领带、眼镜及香水，使品牌形象更深入民心。
香水
芬迪在1985年开始销售品牌香水“Fendi for Women”。现今已拥有男性使用的"Theorema Uomo and Fendi Uomo"与女性使用的"Celebration， Asja and Fantasia"。最新的 "Fan di Fendi"，在2010年8月上市。
眼镜
芬迪眼睛许可授权Marchon Eyewear芬迪的眼镜包括了一般有度数的眼镜以及太阳眼镜，和没有度数的太阳眼镜。
二战结束，Edoardo 和 Adele 的五个女儿 Paola、Anna、Franca、Carla，以及 Alda 进入到家族事业工作，在战后的意大利，女性工作尚属凤毛麟角。五姐妹的加入，以创新的风格和远见为品牌系列注入新的生命力。
2007年，FENDI 在中国长城之巅举办了一场令人惊艳的时尚秀，最后巨大的双 F 标志投射到周围环绕的群山之上。这是历史上第一家在长城举办时装展的时装品牌。
7.（意大利）迪桑娜 Dissona
品牌名片
品类：皮具
标志风格：知性、奢华
创始人：Paulo Madeo
诞生地：意大利
诞生时间：1968年
迪桑娜是一个蕴含优雅美学、知性品味与奢华价值的时尚品牌，为追求生活质感的女性提供高级、别致、内涵的精致皮具配饰产品。
品牌阅读
In 1968， the cobbler Paulo Madeo named his first leather workshop Dissona after his daughter. Because of the exquisite craftsmanship， this shop attracted many specific customers from place to place within a few years. Such a success brought Dissona a new development.
Polished after long procession of years， Dissona has now been refined into a delicate fashion brand integrated with elegant aesthetics， intellectual taste and luxury value， which provides modern successful and tasteful women in pursuit of life quality with advanced， unique and exquisite leather accessories. In 2011， Dissona served womens shoes for the first time， expanding the brand coverage to a new phase.
Dissona adheres to “the soul of highest-quality leather”， that is， based on luxuriant designs and unparalleled handcrafts in the world， each selected superior leather， processed after complicated multi-steps， will be creatively made into graceful and elegant leather goods for women in the new era to interpret perseverant and beautiful dreams in their minds. With fleeting time， Dissona not only creats the enjoyment of life quality， but also enlightens everyone to pursue the eternal beauty.
As a compound of elegance， intellectuality and luxury， Dissona has realized dreams of many women and built the elegant and intellectual image with generations of craftsmanship and artistic feelings over the trend and the spirit of luxury， which is just the excuse for being.
Fashion seems to be in close relationship with the application of geometric modeling. The countless iconic clothes， accessories and totem art redesigned with geometric elements， pop art and vivid colors in the creative 60s and 70s that fashion revolution and tremendous cultural change would break out anytime continue their pervasion over the trend of 2013 spring&；summer.
procession [prusen] n. 一列，一排
handcraft [‘hn(d)krɑft] n. 手工艺
pervasion [p：vein] n. 渗透；流行
1968年，皮匠Paulo Madeo以自己小女儿Dissona的名字命名了他的第一家皮具作坊。由于制作工艺之精巧，几年内，这家小店吸引了各地特定的客户群，这样的成功为迪桑娜带来了新的发展。
迪桑娜是一个蕴含优雅美学、知性品味与奢华价值的时尚精品品牌，为追求生活质感与懂得鉴赏的现代成功女性，提供高级、别致、内敛的精致皮具配饰产品。2011年，迪桑娜全面推出女鞋，品牌的时尚版图迈向新阶段。
迪桑娜坚持“最优质的皮料是灵魂”，每一块精选的上乘皮料，都经过多重繁复的步骤处理，融合奢华精品的设计理念以及匠师独一无二的手工，为新时代的女性创造出高雅精致的皮具精品，诠释她们心中华美而坚韧的梦想。经过时间的沉淀，她给人们的不仅是优质生活的享受，更是追求永恒美好的精神启发。
集优雅、知性与奢华于一身，是许多女性的梦想，这也真是迪桑娜之所以存在的理由：以世代传承的精湛工艺与艺术情怀，凌驾于潮流之上，用优雅、知性、奢华的精神打造女性形象。
时尚似乎与几何造型的运用有着千丝万缕的关系。在充满创造力、巨大的时装革命随时爆发的60、70年代，无数几何、波普、亮丽色彩所构成的标志性的服装、服饰、图腾艺术，继续影响着2013年春夏的潮流趋势。
8.（意大利）沙驰 SATCHI
品牌名片
品类：皮具、服装
标志风格：飘逸、儒雅
创始人：Mrs Chen
诞生地：意大利
诞生时间：20世纪30年代初
沙驰的品牌标志书写挥洒自如，寓意着取自精华、与众不同。
品牌阅读
Satchi brand tells a story about talent and struggling， exploring and innovation， dream and glory. The originator of the brand was born in to a handmade leather article producing family in Southeast Asia. The crafts handed down from the older generations of the family enjoyed great reputation. Carried with nothing but passion and dream， the young man traveled far away to Spain， the city with most advanced leather manufacturing industry， to learn crafts. The full-bodied art and fashion atmosphere enabled him to open up his own career in the city of art - Florence.
