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第4章 Marketing市场营销

产品推荐

Would you...?……好吗?

Would you please have a look at these,sir?

先生,看一下这些产品好吗?

Would you like to try this one?您试试这条好吗?

Would you mind my recommending this milk powder?我给您推荐这种奶粉,怎么样?

Why don t you...?为什么不……呢?

Why don t you try this?为什么不试试这种呢?

Why don t you try this blue one?

为什么不试试这条蓝色的呢?

Why don t you have a try?为什么不试试呢?

It is especially...它尤其(特别)……

It is especially good for pregnant women.

它尤其适用于孕妇。

It is especially suitable for old people.

它特别适用于老年人。

It is especially helpful to children.

它特别有助于儿童。

It is especially popular with young people.

它尤其受年轻人欢迎。

It s especially suitable for you.它特别适合您。

Can I...?我能……吗?

Can I try it on?我可以试一试吗?

Can I try this pair on?我可以试试吗?

Can you...?你可以……吗?

Can you give me some suggestions?

你能不能给我提些建议?

Can you recommend some to me?

你能不能给我推荐一些?

How about...?……可以吗?

How about this one/style?这件/这款式可以吗?

try...on试穿

Would you like to try those on?你要试穿那些吗?

Do you want to try them on?您想试穿吗?

You may try this one on for size.

您可以试一下这件的大小。

How do I look...?我……看起来如何?

How do I look in this new dress?

我穿这件新衣服看起来怎么样?

How do I look in this suit?我穿这套西装好看吗?

...do you think?/Do you think...?你认为怎样?

What do you think?你觉得如何?

I don t think it s a good match to have this with that.What do you think?

我觉得这件和那件并不是好的搭配。你认为呢?

Do you think this blouse really suits me?

你觉得这件短上衣很适合我吗?

It suits/matches/goes well.它与……很配。

It suits you pretty well.它非常适合您。

It matches well with your coat.它和您的外套很相配。

It goes well with your complexion.

它和您的肤色很配。

It looks...看起来……

It sure looks good on you.它看起来非常适合您。

This looks really cute on you.

你穿这件看起来真的好可爱。

It looks OK to me,but you can try on a size up if you feel uncomfortable.我看还不错,但如果你觉得不舒服,可以试试大一号的。

At the Outfitter s

A:Good evening,sir.Could I be of any service to you?

B:Good evening.I m looking for something to give as a present.

A:Are you? What about some smart ties? We have some wonderful ties just in from Europe.Their designs are extraordinary.The coloring is well blended with taste.You could get them in harmonizing or contrasting colors.Every one is a piece of art.Don t you think they re very attractive?

B:Yes.How much does such a smashing tie cost?

A:238yuan.

B:Oh,that s too much!

A:But sir,look at the quality,the design,and the coloring.Tremendous work and effort have gone into every tie.Every tie,as I have said,is a piece of art,not massproduced.

B:Yes.They do look good,quite unusual.All right,I ll have the blue one with yellow and pink circles.

在服饰用品店

甲:晚上好,先生。我可以为您效劳吗?

乙:晚上好。我要买一些东西送礼。

甲:是吗?买一些漂亮的领带怎么样?我们有一些很好的刚从欧洲运来的。这些领带的设计很新颖,颜色更是高雅,有些用调和的颜色,有些用对比的颜色。每一条都是一件艺术品。你不觉得它们很诱人吗?

乙:确实不错,这么新颖的领带多少钱一条?

甲:238元。

乙:噢,太贵了!

甲:不过,先生,请看看这些领带的质量、设计、颜色。每一条都是精工细做。正像我所说的,每一条都是一件艺术品,而不是批量生产的。

乙:是的,这些领带看上去确实不错,很出色。好吧,我就买那一条蓝色并带有黄色和粉红色圆圈的。

Recommending Cloth

A:Good morning,miss.May I help you?

B:Yes.I d like to look at cloth.

A:What kind may I show you,cotton,linen,woolen,or nylon?

B:Any kind will do so long as I can get the right color.

A:How about this one? The color of it is in fashion.It is very popular with young people.This material is imported from China.

B:Is it nylon?

A:No,it isn t.But I think it s just the material for making a shirt.

B:It s somehow too thick to make a shirt.What s the property of this material?

A:Wearability and durability is one of the advantages of the material.Another advantage is that it won t fade,no matter how you wash it.It s as strong as nylon.

推荐布料

甲:早上好,小姐。我能帮你做些什么?

乙:我想看些布料。

甲:你要什么样的布料?棉、麻、羊毛还是尼龙的?

乙:只要颜色合适就可以。

甲:你看这个什么样?这种颜色很流行,颇受年轻人青睐。这种料子是从中国进口的。

乙:这是尼龙吗?

甲:不,但我想这种料子适合用来做衬衫。

乙:做衬衫太厚了。这种料子的性能如何?

甲:耐穿实用是这种料子的主要优点之一,另一个优点是不管怎么洗都不褪色,而且和尼龙一样结实。

如何向顾客推荐

顾客有些需要,如果我们能主动提出并加以解决,常能使顾客感受到周到服务。此外,比较没有主见或并无固定打算的客人,通常都会期望店员中肯地提议来决定购买产品的样式。一句“Shall I pack it?(您要把它包装起来吗?)”十分有用。

广告与促销Advertisement and Promotion

In this way,you can...这样,您可以……

In this way,you can keep it from going out of shape.

这样,可以防止变形。

In this way,you can keep it from shrinking/sumping.

这样,可以防止缩水/防震。

You had better...您最好……

You d better store it in a cool.

您最好将其放在阴凉处保存。

You d better change the water regularly.

你最好经常换水。

You d better take it to the dry cleaner s.

您最好把它拿到干洗店去洗。

You d better wash it by hand instead of in a washingmachine.您最好用手洗,不要用洗衣机洗。

Is there anything else...?还要买点别的……吗?

Is there anything else we can do for you?

还要买点什么别的东西吗?

Is there anything else you might need from the Lifei range?在丽妃系列产品中,您还需要买点什么吗?

Anything else,madam?还要买点别的吗,夫人?

Don t you think...?您不觉得……吗?

Don t you think you need a tie to go with your new shirt?您不觉得需要一条领带去配您的新衬衫吗?

Don t you think you need a Tshirt to go with your new Jeans?

您不觉得需要一件T恤来配您的新牛仔裤吗?

By the way,we have some...顺便说一下,我们有些……

By the way,we have some new summer fabrics that have just come out.

顺便说一下,我们有些刚刚面市的新型夏季面料。

By the way,we have something that you might find useful.顺便说一下,我们有些可能对您有用的货品。

By the way,we have some real good buys.Do you want to have a look?

顺便说一下,我们有些真正的好货,要看一看吗?

By the way,we got a fresh stock of silk dress in this morning.

顺便说一下,今天早上我们刚进了一批真丝长裙。

...is known as...……被誉为……

Jingdezhen is known as the capital of porcelain.

景德镇被誉为瓷都。

Suzhou is known as the capital of silk.

苏州被称为丝绸之都。

Beijing is known as the cultural center of China.

北京被称为中国的文化中心。

Shanghai is known as the economic center of China.

上海被称为中国的经济中心。

We have a good variety of....我们有各式各样的……。

We have a good variety of famous Chinese tea/wines/cigarettes here.

我们有各式各样的中国名茶/名酒/名烟。

We have a good variety of famous Chinese moon cakes here.我们有各式各样驰名的中国月饼。

It will do much good to...它将对……大有益处。

It will do much good to your health.

它将对您的身体大有益处。

This tonic will do much good to your health.

这些补品对您的身体大有帮助。

This green tea will do much good to your health.

绿茶对您的身体大有好处。

Our products (goods)...我们的产品……

Our product is over and above our rival s product,and yet we re able to sell it at the same price.

我们的产品优于竞争对手的产品,而且我们可以以同样的价格销售。

Our products have the quality of being durable.

我们的产品经久耐用。

Our goods are superior in quality compared with those of other manufacturers.

和其他厂商相比,我们的产品质量上乘。

We are...我们……

We are responsible to replace the defective ones.

我们保证退换质量不合格的产品。

We are trying to find a market for this article.

我们正在努力为这种商品寻找销路。

We are doing our utmost to open up an outlet for this article.我们正努力为这种商品寻找销路。

If you...,you get...如果你……,就可以得到……

If you spend another 100 yuan,you ll get a Doraemon mug.如果你再消费100元,你就可以得到一只机器猫马克杯。

If you spend 300 yuan,you get to participate in our drawing.消费满300元,你就可以参加抽奖。

If you buy a pair now,you get this teddy bear as a gift.如果你现在买一套,就送你一只泰迪熊。

Advertisement

A:As far as I know,your products are being advertised only in the print media.That s far from enough.

B:What s your idea?

A:I think the products should be advertised on television as well.

B:Television? That s awfully expensive.Do you think we can afford that type of campaign?

A:With the company developing,more expensive media should be used.

B:I ll think over your suggestion and discuss it with my sales department.

A:Oh,by the way,here are two advertisements I ve created for you.Would you like to have a look at them?

B:Thank you.They look very appealing.

广告

甲:据我所知,你的产品仅做了印刷广告,这远远不够。

乙:你认为呢?

甲:我认为还应该做电视广告。

乙:电视?费用贵得可怕。你认为我们能搞得起这类宣传吗?

甲:随着公司的发展,应当做些费用更贵的广告。

乙:我会考虑你的建议,并与销售部讨论一下。

甲:哦,顺便说一下,这是我给你们设计的两份广告,你想看一下吗?

乙:谢谢。看上去很吸引人。

Sales Promotion

A:Here is our latest model.Take a close look at the design! How exquisite!

B:Umm...It looks pretty enough.How much are you asking for this?

A:Well,you name it.

B:It s hard for me to make an offer because I m not familiar with the markets.

A:This is our latest model of the pocket radio we ve been discussing.

B:Oh,it s so compact!

A:Yes,it s small enough to put in a pocket.

B:How much is it?

A:I ll give you a wholesale price.

促销

甲:这是我们的最新款式。仔细看看这设计,多么精美!

乙:呃……看起来相当漂亮。这个你们要价多少?

甲:那,你出个价吧。

乙:我很难出价,因为我对市场并不熟悉。

甲:这是我们讨论过的最新型的袖珍收音机。

乙:哦,真小巧!

甲:是啊,小得可以放进口袋。

乙:这多少钱?

甲:我会给你一个批发价。

怎样推销自己的产品

介绍一种新产品,最重要的是必须引起客户对它的注意。记住你是在与名牌产品竞争,所以一开始一定要用特别低的价格。此外,一定要做广告。花钱在报纸上、电台做广告,搞大型橱窗和地面展览。如果商店不为新产品做广告,人们是不会试买的。

质量Quality

The quality is...质量……

The quality is excellent.质量很好。

The quality is firstclass.质量上乘。

The quality is dependable.质量可靠。

The quality is guaranteed.质量有保证。

This...is...这是……

This suit is welltailored.这是缝制讲究的西装。

This sweater is wellknitted.这是精心编织的毛衣。

This material is wellselected.这是精选的料子。

This scarf is welldesigned.这是设计精美的围巾。

...is known for...……以……而闻名

Xinjiang is known for its fine craftsmanship in making knives.新疆以其制作刀的精湛工艺而闻名。

Suzhou is known for its fine workmanship in making silk.苏州以人工制作上乘的丝绸而闻名。

Shanghai is known for its fine quality in making woolen sweaters.上海以生产质量上乘的羊毛衫而闻名。

Beijing is known for its fine technique in making carpets.北京以制作工艺上乘的地毯而闻名。

It s...它是……

It s imitation.它是仿的。

It s not waterproof.它不防水。

It s made of 90% cotton.它是90%纯棉的。

It s easily crushable.它很容易起皱。

It s better to...最好……

It s better to wash it by hand.最好用手洗。

It s better to wash it in cold water.

最好在冷水中清洗。

It s better to take it to a dry cleaner s.

最好送到干洗店洗。

It s better to button the buttons when washing it,so you can keep it from going out of shape.

洗的时候最好扣上扣子,这样可以防止变形。

It s better to dry it in the shade.最好在阴凉处晾干。

What material...?……什么材料的?

What material do you have in mind?

你想要什么材料的?

What material do you prefer?你想要什么材料的?

Washer

A:You have been looking around here for quite a long time,sir.Which type of washer have you decided on?

B:Well,I m still not so sure.

A:We have many brands:Little Swan and Jinsong are domestic.Whirlpool and Panasonic are imported.

B:Which one is of the highest quality?

A:It s hard to say.In fact,all of them are of highquality.Some customers prefer to have domestic ones because they are cheaper,and others believe imported ones are more dependable.I think the quality of domestic ones is about the same as that of imported ones,but the price is quite different.

B:I don t care what the price it is if only the quality is guaranteed.

A:These days Little Swan is selling quite well.The customers all have high comments on it.It is the latest product of a jointventure factory in Zhejiang province.

B:Is it? I think I ll talk it over with my family first.Thank you for your patient explanation.

洗衣机

甲:先生,您在这儿看了很长时间,想买什么样的洗衣机?

乙:嗯,我还拿不定主意。

甲:我们有许多牌子的,小天鹅和金松是国产的,惠普和松下是进口的。

乙:哪一种质量最好?

甲:这很难说。其实,它们的质量都不错。有些顾客愿意买国产的,因为价格便宜些,还有的顾客认为进口的质量更可靠,我认为国产的和进口的质量是一样的,但是价格差别很大。

乙:只要质量有保证,我倒不在乎价格是多少。

甲:这段时间小天鹅很畅销,顾客对它的评价很高,它是浙江省一家合资企业的最新产品。

乙:是吗?我想还是先跟家里人商量一下,谢谢你为我耐心解释。

Cooking Pot

A:Are you looking for some particular type of hardware?

B:Yes.I want to buy a cooking pot.

A:We have several kinds,all made of different materials.

B:What kind is the most durable?

A:Well,here s one kind made of duralumin that s both cheap and durable.Over here,we also have some made of enamel and also of stainless steel.

B:I think I ll have the stainless steel ones.They appear to be solidly built.

A:Yes,they ll last you for ages.Stainless steel products are always popular because they re rustproof.

烧锅

甲:您是在找某种金属用品吗?

乙:是的,我想买只烧锅。

甲:我们有好几种,原料都是不同的。

乙:哪一种最耐用?

甲:哦,这里有一种是用强铝做的,既便宜又耐用。这边还有一些是用搪瓷和用不锈钢做的。

乙:我要不锈钢的那种吧,它们看上去做得结实。

甲:是的,可以用上许多年。不锈钢制品因为能防锈,所以总是受欢迎的。

服饰的哪些方面吸引顾客

服饰的流行款式及质感是可以和顾客详尽说明的题材,所以此时务必要简单明了地向顾客解释cotton(棉)、silk(丝)以及organdy(麻纱)等各种质料的特色与区别,让顾客有多重选择的机会。

颜色与尺寸Color and Size

What size...?……什么尺寸?

What size,please?请问要多大尺寸的?

What s your size?您穿多大尺寸的?

What size do you take?您要什么尺寸的?

What size would you like to see?您要看多大尺寸的?

It seems...好像……

It seems to be a perfect fit.好像很合身。

It seems to be a bit too tight.好像太紧了点。

What color...?……什么颜色?

What color do you have in mind?您要什么颜色?

What color do you like?您要什么颜色?

What color do you prefer?您喜欢什么颜色?

What color do you usually wear?

您平时穿什么颜色的衣服?

How do you like...?您觉得……怎么样?

How do you like this yellow/orange one?

您觉得这件黄色/橘黄色的怎么样?

How do you like this light blue one?

您觉得这件浅蓝色的怎么样?

How do you like this dark red one?

您觉得这件深红色的怎么样?

take one s size/measurement量某人的尺寸

May I take your size?我可以为您量一下尺寸吗?

Shall I take your measurements?

我帮你量一下尺寸好吗?

Brown is...棕色是……

Brown is my favorite color.棕色是我最喜欢的颜色。

Brown is too oldish for you.棕色对您来说太老气了。

I think...我认为……

I think you look better in red.

我觉得您穿红色的会更好。

I think you might want to go with something a little lighter.我觉得您也许要搭配颜色浅一点的东西。

I think beige goes well with your complexion.

我认为米色和您的肤色很相配。

It s too...(颜色)太……

It is too conservative/bland/plain.太朴素了。

It s a bit...这个有点……

It s a bit too loud.这个有点太俗艳。

It s a bit showy.这个有点太显眼。

Do you have...?你们有……吗?

Do you have any preference for color?

你要什么颜色的?

Do you have the same design in red?

你有一样的红色图案的吗?

I m afraid...恐怕……

I m afraid we don t have that in your size.

恐怕我们没有您这尺寸的。

I m afraid we haven t anything your size.

恐怕我们没有您这尺寸的。

Have you got...?……你们有吗?

Have you got a bigger size?大一点的尺寸你们有吗?

Have you got anything a bit longer?

大一点的尺寸你们有吗?

Have you got anything in the way of purple silk dress,size 34?你们有34码的紫色丝裙吗?

Size

A:Good evening,madam.

B:Good evening.Would you please show me some black shoes?

A:All right.How do you like these in the showcase?

B:They look very nice.Let me try this pair on.

A:May I ask what size you wear?

B:36,please.(A moment later) They seem to be a bit too tight.They pinch.

A:Maybe these are the right size.

B:Yes,but they are too narrow.I want wider shoes.

A:How s this pair?

B:Mmm.This is a comfortable fit.How much is it?

A:128yuan.

B:All right.I ll take it.

尺码

甲:晚上好,夫人。

乙:晚上好。请给我拿几双黑色鞋看看好吗?

甲:好的,您觉得陈列柜里面的那几双怎么样?

乙:很漂亮。让我试试这双吧。

甲:您能告诉我穿多大号的吗?

乙:36码的。(过了一会儿)好像太紧了点,夹脚。

甲:也许这双是您的尺寸。

乙:尺寸对了,但太窄了。我想买宽一点的。

甲:这双怎么样?

乙:嗯,很合适。多少钱?

甲:128元。

乙:好的,我买了。

Color

A:Welcome,miss.May I help you?

B:I hope so.I want a lipstick.

A:Do you have any particular brand in mind?

B:I like Lifei very much.

A:We have different shades of Lifei lipstick.May I know what color you usually wear?

B:Pink.But today,I m thinking of buying one in a dark shade.You know I will be a teacher next month.I wish to look more serious.

A:Yes,I see.How do you like this one?

B:Not too bad.May I have a try?

A:Certainly,miss.

B:Mmm...It s still too bright.Any darker shades?

A:Not from the Lifei group,I m afraid.

B:Well,any brand will do so long as I can get the right color.

A:How about this one,then? It s with much transparent touch.

B:Oh,that s the very thing I need.

颜色

甲:欢迎光临,小姐。要买东西吗?

乙:是的,我想买口红。

甲:你喜欢什么牌子的?

乙:我很喜欢丽妃。

甲:丽妃口红我们有各种不同颜色的,请问你平常都用什么颜色的?

乙:粉红色的。但是,今天我想买深色的。你知道,下个月我就要当老师了,我希望看上去严肃些。

甲:我明白了。你觉得这种怎么样?

乙:不错,可以试一下吗?

甲:当然可以。

乙:嗯,还是太浅了,再深一点的有吗?

甲:恐怕丽妃系列中没有。

乙:嗯,哪一种都可以,只要颜色合适就行。

甲:那么这种怎么样?它富有透明感。

乙:噢,正是我想要的。

如何在尺寸方面满足顾客

询问与说明尺寸大小是买卖过程中不得不涉及到的问题。商品不同,表示尺寸大小的单位和方法也不尽相同,最普遍的是XL(特大)、L(大)、M(中)、S(小号)。有时根据需要还得问清胸围、腰围、衣长等具体尺寸,遇上顾客不清楚自己所需商品的尺寸大小时,营业员应耐心帮助其挑选、比较。

如果顾客试穿衣物,觉得尺寸不合适,店员可以在存货中尽量取出适合顾客尺寸的服饰,然后说:“I think this one gives you a better fit.(我觉得这件比较适合您。)”

式样Style

What style...?……什么式样?

What style do you prefer?您喜欢什么式样的?

What style do you like best?您最喜欢什么式样的?

What style will it be better on me?

我穿什么样的更好呢?

Do you...?你……吗?

Do you like/enjoy this design?您喜欢这个式样吗?

Do you like this style?您喜欢这个款式吗?

What kind of...?……式样的?

What kind of alarm clock do you have in mind?

您想买哪一种闹钟?

What kind of fan would you like to see?

你想看什么样的扇子?

What kind of sheet are you interested in?

您对什么式样的床单感兴趣?

pattern式样、款式

We have many patterns for you to choose from.

我们有许多式样供您选择。

How about pattern of flowers?鲜花的图案怎么样?

I think this pattern suits this type of coat.

我想这个图案适合这种外套。

The design is...这种设计……

The design is quite fashionable.这种设计很时髦。

Their designs are extraordinary and attractive.

它们的设计美观,很出色。

We have...这是……

We have a large assortment of them.

我们有许多花样和色彩供您选择。

We have a great variety of them in stock.

我们有许多花样和色彩供您选择。

It s the...这是……

It s the fashion now.现在正是流行这种式样。

It s the latest.这是最新式的。

It s the latest thing,very popular.

这是最新款式,非常流行。

Sporting Goods

A:Good morning,miss.

B:Good morning.I want to buy a swimming suit.

A:We have a fresh stock of all kinds of swimming suits.I m sure you can find a very satisfactory one.

B:Yes,I hope so.I ve been visiting many big stores,but I haven t found my favorite yet.

A:Do you like this one? It s the latest fashion,very popular.

B:But don t you think the design is a bit too complicated?

A:Then how about this one? The pattern is vivid and great and matches your slender figure.You will surely look wonderful in it.

B:Thank you.That seems to be what I m looking for.

体育用品

甲:上午好,小姐。

乙:上午好。我想买件游泳衣。

甲:我们刚进了一批各种式样的游泳衣,我肯定你能挑中一件称心如意的。

乙:但愿如此。我已去过许多大商店,还没有选中我最喜欢的。

甲:您喜欢这件吗?这是最新款式,非常流行。

乙:但是你不觉得这图案太复杂了一点吗?

甲:那么这件怎么样?这种式样活泼端庄,和您苗条的身材正相配。您穿着一定很漂亮。

乙:谢谢你这么说,这大概就是我要的。

At the Bedding Store

A:Welcome,madam.Is there anything you want to buy here?

B:Yes,I m intending to buy a sheet for my daughter s single bed.I hope I can find a pattern she loves.

A:I see.How old is she,may I know?

B:6years old.

A:All right.We have a wide selection of sheets;for example,checked,flowered and dotted ones.

B:Yes,these designs are quite unique,but do you have some kind with animals? My daughter loves animals very much.

A:Yes,we do.Please come over here.I ll spread this one for you to have a good look.

B:That s very kind of you.(A moment later) Oh,what lovely little animals! I m sure my daughter will adore it.

A:I think so,too.

在床上用品店

甲:欢迎您,夫人。要买点什么东西吗?

乙:是的,我想给我女儿的单人床买条床单。我希望能挑一种她喜欢的。

甲:我明白了。能告诉我她几岁吗?

乙:6岁。

甲:好的。我们有很多床单可供选择:譬如像方格的、花色的、带小圆点的。

乙:是的,这些式样很别致,有没有上面印有动物的?我女儿非常喜欢动物。

甲:有的,请到这边来。我把这条铺开,这样您可以仔细看看。

乙:谢谢你。(过了一会儿)噢,多可爱的小动物!我女儿一定会喜欢。

甲:我也这样认为。

怎样表达服饰的式样

跟颜色一样,同类产品一般都备有各种式样,以供顾客挑选。营业员应问清顾客的喜好,耐心地帮助其挑选他所喜爱的式样。英语中design、style、pattern、fashion都有“式样,构思”的意思,style强调“式样,类型”,pattern强调“式样,图案”,fashion强调“样子,流行式样”。此外,in fashion(正流行)、out of fashion (不再流行)和oldfashioned(过时的)是几个常用的表达法。

付款Paying the Bil

How much...?……要多少钱?

How much is this electric iron?电熨斗要多少钱?

How much is the large size?大号的要多少钱?

How much is the black one?黑色的要多少钱?

How much is the cheapest one?最便宜的要多少钱?

How much is the rice today?今天米的价格是多少?

The price depends on...按……论价

The price depends on the quality.按质论价。

The price depends on the size.按尺寸大小论价。

The price depends on the material.按质地论价。

The price depends on the style.按款式论价。

It sells at...这个卖价是……

It sells at 50 yuan a bottle.这个卖50元一瓶。

It sells at 10dollars a set.这个卖10美元一套。

I m sorry we can t give you any discount.对不起,我们不能给您任何折扣。

I m sorry we can t give you any discount.Our prices are fixed.对不起我们不能给您任何折扣,我们的价格是固定的。

I m sorry we can t give you any discount.We don t ask for two prices.对不起我们不能给您任何折扣,我们不会有两个价格。

I m sorry we can t give you any discount.It s the standard price.

对不起我们不能给您任何折扣,这是标准价格。

I m sorry we can t give you any discount.We hold the oneprice policy.对不起我们不能给您任何折扣,我们实行不讲价政策。

I m sorry we can t give you any discount.Because your discount is already included.对不起我们不能给您任何折扣,因为已经降过价了。

The price is reasonable because...价格是合理的,因为……

The price is reasonable because the quality is super.

价格是合理的,因为质量极好。

The price is reasonable because the material is fashionable.价格是合理的,因为质地很时髦。

The price is reasonable because it s a popular brand.

价格是合理的,因为这是名牌。

The price is reasonable because this is a wellknown make.价格是合理的,因为这是名牌。

The prices have already been reduced...这个价格已经降到了……

The prices have already been reduced greatly.

这个价格已经降得很低了。

The prices have already been reduced by 10%.

这个价格已经降了10%。

The prices have already been reduced to the lowest.

这个价格已经降到了最低。

The prices have already been reduced to the cost prices.这个价格已经降到了成本价。

That seems a high price for...对于……来说,这个价格太高了。

That seems a high price for a football.

对于一个足球而言,这个价格太高了。

That seems a high price for a knife.

对于一把刀子来说,这个价格太高了。

That seems a high price for a dress.

对于一件衣服来说,这个价格太高了。

That seems a high price for a desk lamp.

对于一只台灯来说,这个价格太高了。

It comes to...一共……

It is 58.Please pay the cashier.

一共58美元,请把钱给收银员。

It comes to 58.Please pay the cashier.

需要付58美元,请把钱给收银员。

It adds up to 58.Please pay the cashier.

一共是58美元,请把钱给收银员。

It amounts to 58.Please pay the cashier.

总数为58美元,请把钱给收银员。

Here is your change...这是找您的零头儿……

Here is your change of 3.27.See if it s all right.

这是找您的零头儿3.27美元,看看对吗?

Here is your change of 3.27.Please doublecheck it.这是找您的零头儿3.27美元,请点一点。

Here is your change of 3.27.I hope I haven t made a mistake.这是找您的零头儿3.27美元,希望不会错。

Here is your change of 3.27.Please keep it carefully.这是找您的零头儿3.27美元,请收好。

That s...这……

That s too expensive!这太贵了!

That s a bit stiff.这个价钱有点高。

That s a little more than I wanted to pay.

这比我想的价钱高了一点。

Would you like...?你想要……吗?

Would you like me to put that on your Visa Card?

你要用维萨卡付款吗?

Would you like to sign up for our Preferred Customer Card? You could save 15% off today s purchase.您要申请我们的会员卡吗?您今天的购物可以省15%。

pay at...在……付款

Please pay at the cashier.请到收银台付款。

Will you please pay at the cashier s window over there?请到那边的收银窗口付款好吗?

That s more than...这比……要高

That s more than I wanted to pay.

这比我所期望的价格要高。

That s more than I can afford.

这比我能支付的价格要高。

That s more than I was expecting to pay.

这比我所期望的价格高。

It s a real...这可真是……

It s a real bargain.这真是便宜货。

It s a real buy at that price.这真是便宜货。

Could you...?你可以……吗?

Could you come down a bit?可以便宜一点吗?

Could you reduce the price a little?可以便宜一点吗?

give discount打折

We don t give discounts,we sell on credit.

我们不打折扣,我们赊销。

I d give you an 8% discount on your total purchases.

我给你买的全部货品都是8%折扣。

Bargaining

A:Do you need anything else,miss?

B:No,not at this moment.I ll look around first.

A:Well,please take your time and let me know if you need help.

B:(A few minutes later)Excuse me,could you tell me how much this brooch costs?

A:I dare say,you really have a good eye,miss.It costs only 118yuan.

B:118yuan? Oh,it s simply daylight robbery.It s really a high price for a brooch.I don t think I could afford so much money for it.Can t you make it any cheaper?

A:The price is reasonable because the quality is super.If you really like it,you can get a 10yuan discount.

B:That s still too high a price.

A:How much would you like it to be,then?

B:How about 98yuan?

A:Sorry,that s almost cost price.Let s meet half way.103yuan.OK?

B:All right,I ll take it.

A:I think you ve got a real bargain.

讨价还价

甲:小姐,还要买点什么吗?

乙:不了,就买这些。我先看看。

甲:好的,请便。需要帮忙的话,请告诉我一声。

乙:(过了一会儿)劳驾,请问这枚胸针多少钱?

甲:小姐,你真有眼力,只要118元。

乙:118元?哦,太贵了。一枚胸针卖这个价钱,实在太贵了,我看我花不起那么多钱。不能便宜一点吗?

甲:这个价钱是合情合理的,因为质量极好。如果你真喜欢,你可以享受10元的优惠。

乙:还是太贵。

甲:那么你想出什么价?

乙:98元怎么样?

甲:对不起,这几乎是成本价了。咱们各让一半吧,103元怎么样?

乙:行,我买了。

甲:我想你买了真正的便宜货。

Paying the Bill

A:Anything else?

B:Nothing more,thanks.How much is it altogether?

A:Let s see what that ll all cost.25yuan for this lipstick,36yuan for the powder puff,18yuan for the perfume.So they add up to 79yuan.

B:Here you are.

A:(Holding the note)Well,a onehundredyuan note.79yuan from 100 yuan leaves 21yuan.See if it s all right.

B:Exactly.

A:Here is your receipt and change.

B:Thank you very much.

A:My pleasure.

付款

甲:还要买点别的吗?

乙:就买这些,谢谢。总共多少钱?

甲:让我看看:口红25元、粉扑36元、香水18元,所以总共是79元。

乙:给你钱。

甲:(拿着钱)哦,100元钱,减去79元,还剩21元。您看看对不对。

乙:一点不错。

甲:这是找您的钱和收据。

乙:非常感谢。

甲:别客气。

如何处理价格问题

虽然现在市场上的商品都是明码标价,顾客购买时一目了然,但是由于各种原因,顾客还是会经常问及价格,营业员理应做出回答。顾客嫌货物太贵时,可主动给他较便宜的货品看看,一般尽量避免使用cheap(廉价的)一词,因为那样可能会伤害对方的自尊心。可以使用less expensive(较便宜的),inexpensive(便宜的)来代替。

售后服务After Sales Service

Would you like to...?您愿意……?

Would you like to have your purchases/refrigerator/furniture delivered?

我们替您把东西/冰箱/家具送到府上好吗?

Would you like the books transported by air or by sea?

这些书您想空运还是海运?

We offer...我们提供……

We offer free deliver service.

我们提供免费送货服务。

We offer free delivery service within Inner Ring road.

我们在内环路以内免费送货。

We offer free delivery service within this district.

我们在此区域内免费送货。

We do offer a delivery service,but it s not free in all cases.我们的确有送货服务,但不是所有情况下都免费。

Is there anything wrong with...?……有什么问题吗?

Is there anything wrong with the sheet/recorder/microphone/remotecontroller/clock?

床单/录音机/麦克风/遥控器/钟有什么问题吗?

I m afraid...恐怕……

I m afraid I can t refund you the money,because it was used improperly.

恐怕不能退您钱,因为是您使用不当造成的。

I m afraid I can t refund you the money,because it is of perishable goods.

恐怕不能退您钱,因为这是易腐烂的物品。

I m afraid I can t refund you the money,because it is our store regulation.

恐怕不能退您钱,因为这是我们的店规。

I m afraid I can t refund you the money,because it is a special.恐怕不能退您钱,因为这是特价商品。

I m afraid I can t agree with you.我恐怕不能同意你。

If it doesn t work properly,you may...如果出了毛病,您可以……

If it doesn t work properly,you may bring it back within one month.如果运转不灵,您一个月内可将它退回。

If it doesn t work properly,you may give us a call.

如果出了毛病,可以给我们打电话。

If it doesn t work properly,you may contact our service

branch.

如果出了毛病,您可以跟我们的维修点联系。

If it doesn t work properly,you may have it repaired by our repairman.

如果出了毛病,我们的维修人员可以给您维修。

The warranty is...保修期为……

The warranty is good for 2years.保修期为2年。

The warranty is valid for 3years.保修期为3年。

The warranty is open for half a year.保修期为半年。

What s the...?……怎么了?

What s the problem/trouble?有什么问题吗?

What s the matter?怎么了?

You really should...您真应该……

You really should have read the instructions carefully.您真应该仔细看看说明书才是。

You really should have operated it properly carefully.您真应该恰当安装才是。

You really should have washed it by hand carefully.

您真应该小心手洗才是。

You really should have kept the receipt carefully.

您真应该留有收据才是。

I ll be glad to...if you wish.如果您愿意,我很乐意……

I ll be glad to change it for another one if you wish.

如果您愿意,我很高兴为您换一个。

I ll be glad to have it repaired if you wish.

如果您愿意,我想为您修修。

I ll be glad to refund you if you wish.

如果您愿意,我愿为您退款。

I ll be glad to have it delivered now if you wish.

如果您愿意,我想现在就发货。

Can I...?我可以……吗?

Can I change this jacket/scarf,please?

我可以退换这件夹克衫/这条围巾吗?

Can I have my money back on this pair of shoes?

请问能退我这双鞋的钱吗?

I hope...我希望……

I hope you will be able to fix it or refund my money.

希望你能给我修理一下或退钱。

I hope you can change it for me.

希望你能给我换一把。

I hope you have exactly the same brand,same size and same design.

我希望你们有同样牌子、同样尺码、同样款式的。

I hope my warranty has not run out.

我希望保修单还没有过期。

have money back退款

You may have your money back on this woolen sweater if it is kept clean and intact.

如果羊毛衫保持清洁、完好无缺,您可以得到退款。

Do you want to have your money back or change another one?您是希望退款还是换一件?

Our manager has agreed to give your money back.

我们经理同意给您退款。

We are sorry...我们很抱歉……

We re sorry we can t exchange perishable goods.

对不起,易腐烂的物品我们不换。

We re sorry we can t refund your money because it was used improperly.对不起,我们不能退给您钱,因为这是使用不当造成的。

Do you have...?你有……吗?

Do you have the receipt?您有收据吗?

Do you have proof that you bought it here?

您能证明您是在这里买的吗?

Do you have the warranty certificate?

您有没有带保修单?

Because...因为……

Because it is a discount sale s good.

因为它是打折商品。

Because it was used improperly.

因为它被不正确的使用方法给弄坏了。

Because the producer is no longer existent.

因为制造商已经不存在了。

Because it is not our merchandise.

因为这不是我们店里卖出的商品。

I d like...我想要……

Hi,I d like to return this,please.

嗨,我想要退这个,麻烦你了。

I d like a refund on this skirt.The zipper keeps getting stuck.这件裙子我想退钱。它的拉链一直卡住。

I d like to return this,but I don t have a receipt.It was a gift.我想退这个东西,但是我没有收据。它是人家送的。

I think it will be...我想会……

I think it will be ready in two days.

我想在两天内会修好。

I think it will be more economical to buy a new one.

我想买一个新的会比较经济些。

Guarantee

A:Here is your bill.Please pay at the cashier s desk.Here are the invoice and guarantee.Please keep them carefully.If something does go wrong with the refrigerator,this guarantee will provide you with free service and parts.

B:Good.When will the guarantee expire?

A:It s good for one year.Our service branches are all over the city.You may go to the nearest one to register it within two months.And your information will be stored in the computer.

B:It is very expensive to pay for repairing after the expiration of the guarantee,isn t it?

A:No,we charge for the replacement parts only.But judging from our past sales,I d say you have little need to call on our guarantee.You ll find this product extremely strong and dependable.

B:That would be fine.Thank you.

保修单

甲:这是您的账单,请去收银台付款。这是发票和保修单,请保管好。万一冰箱出了毛病,您凭保修单可享受免费维修服务。

乙:很好。保修单什么时候过期?

甲:有效期为一年。全市都有我们的维修点,两个月内请到附近的维修点办理维修手续。您的资料将储存在电脑里。

乙:保修期过了以后,维修费贵吗?

甲:不贵,我们只收取零件费。但从过去我们所售出的产品来看,您倒不需要担心修理问题,您会发现这种产品是非常耐用和可靠的。

乙:那很好,谢谢你。

Repair

A:Anything I can help you?

B:I ve come to have my TV set repaired.

A:When did you buy it from this department store?

B:Half a year ago,and here is the receipt.

A:OK,what s wrong with your TV set?

B:You can never get a good picture on this set,it gets bad reception.

A:That being the case,the repair would be rather complex.

B:Do you mean it can t be repaired?

A:No,it s not that serious.I only mean it will take a long time to repair it.

B:Is it necessary to change some parts?

A:I guess it is.

B:Is there a charge for it?

A:No,there is no charge,this type of TV set has three years guarantee free of charge.

B:Then when will it be ready?

A:At least in a week s time.

B:Well,I will come to take it then.

修理

甲:有什么事需要帮助吗?

乙:我是来修电视机的。

甲:你是什么时候在这家百货商店买的呢?

乙:半年前买的,这是发票。

甲:好的,你的电视机有什么毛病吗?

乙:图像总是不清晰,接收效果不好。

甲:如果是那样的话,修理工作就相当复杂了。

乙:你是说不能修好了吗?

甲:不,还没那么严重,我的意思是修理时间较长。

乙:是不是需要换一些零件?

甲:我想是的。

乙:要收费吗?

甲:不,不收费,这种电视机有三年免费保修期。

乙:那么什么时候能修好呢?

甲:至少一周的时间吧。

乙:好的,一周后我来取。

怎样处理退货、退钱、换货问题

商品一旦卖出,必然要有良好的售后服务来应付客人有关退钱、换货、退货等事宜。此时,要注意的是顾客手上是否持有收据或发票,并且要确认商品的原售价及标签,委婉地说:“I m sorry I cannot refund you because of our store rule.(很抱歉我不能退给您钱,因为这是我们公司的规定。)”

The rise and fall of the number of passengers travelling by different means of transportation indicates the rapid development of society.Moreover,a full use of modern means of transportation may meet the rapid rhythm of people s life,which is indicated by the fact that plane passengers were increasing and train passengers were decreasing.

使用各种交通手段的出行人数的波动变化表明社会的快速发展。并且,充分使用交通工具可以满足人们生活的快节奏,这一点可以从乘飞机人数的增多和乘火车人数的减少这一事实中体现出来。

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