为了扩大业务，我们应该做一个具体的市场计划。
9. Price is quite sensitive in this market.
在这个市场里，价格是相当敏感。
10.The final data shows that our sales in Chinese market aredeclining these months.
最后的数据显示，这几个月，在中国市场的销售额在下降。
11.Chinese market area has the highest current demand.
当前，中国市场需求量最大。
12.The result of the recent market study came as a big surprise.
最近的市场调查结果让人吃惊。
13.Price is an important variable in our market.
价格是我们市场的重要变量。
14.You might conduct a survey at the mall or on the street， viatelephone， online， or through the mail.
你可以通过商场或街头、电话、上网或电子邮件来进行调查。
超经典情景对话链接
经典一
Jack： I went through the sales figures in the marketing survey report. Ifcompare it with our survey of consumptive habits， you can draw oneconclusion.
Charlie： What's that？
Jack： Price is quite sensitive in this market. When our product was markedup at a higher recommended retail price， our sales after product launchwere lower than lower. At a discounted price， we landed more sales.
Charlie： Do you think we should start low？
Jack： Yes. Price is an important variable in our market， so we can use itto build our customer base. If our customers get hooked on the lowrecommended retail price， they will buy and become more loyal to ourbrand. In that case， we can hike the price up when the sales hit the peakand our customer base relies on our products.
Charlie： That sounds like a really great marketing strategy.
Jack： This is a very competitive market. We’ve to come up with a fewclever strategies in order to keep our place on top.
Charlie： I think we should focus on young consumers.
Jack： That's our targets. The young consumer is fast to commit， but fickleto stay with a brand. Our challenge is customer loyalty.
杰克：我看了市场调查的数据报告。如果与我们产品的消费习惯调查报告比较，会得出一个结论。
查理：什么结论？
杰克：市场对价格是很敏感的。当产品建议零售价高时，产品发布后，我们产品销售额越来越低。产品打折时，销售额就升高。
查理：你建议我们该从低价开始？
杰克：对。价格是我们市场的重要变量，我们可用来创建我们的客户群。如果客户群认可我们的建议零售价，他们就依赖我们的品牌。那样的话，当销售额达到峰值，客户依赖我们的产品时，我们就可以抬高价格了。
查理：这似乎是不错的市场策略。
杰克：市场竞争激烈，我们必须拿出最佳的策略来赢得领先优势。
查理：我认为该关注年轻人消费群。
杰克：那是我们的市场群体。年轻人消费是快，但是很难保持，我们最大挑战是客户的忠诚。
要点提示：
go through 翻阅；查找；整理 draw conclusion 下结论；下定论
mark up 提高价格；抬价 retail price 零售价
get hooked on 沉迷于 in that case 如果那样的话
relay on 依靠；依赖 stay with 保持
North America 北美地区 have potential for 具有……的潜力
be satisfied with 对……满意
经典二
David： Did you get the marketing survey results How are sales in Chinacomparing to sales in North America.
Wang： According to our numbers， there is twice as much opportunity inChinese market as there is in North America area.
David： What are the geographical areas of the highest demand？
Wang： Chinese market area has the highest current demand， but Europeanmarket has great potential for growth， too.
David： I heard Asia is booming now. Is the greater Asian market availableto us now？
Wang： Actually， our market situation in Asia has good prospects. InJapanese and Korea market， the consumers are quite satisfied with ourproducts and services.
David： We'd set up our branch office at these areas and expand ourbusiness.
Wang： Since china has the highest demand and an abundant supply ofcheap labour， we could move our manufacturing line there.The Chinesegovernment also welcomes High-tech companies establish theirbusiness there.
David： It sounds good.
戴维：你拿到了市场调查结果了吗？中国区的销售与北美区的销售相比，怎么样？
王：根据数据，中国市场的销售潜力是北美市场销售的两倍。
戴维：哪个地区的市场需求最高？
王：现在，中国区的市场需求最高，但是欧洲的市场需求也在增加。
戴维：听说亚洲经济在急速发展，亚洲市场还有可以挖掘的吗？
王：实际上，我们在亚洲区的市场前景很好。日本和韩国消费者对我们的产品和服务很满意。
戴维：我应该在这些地区开设分公司，扩大我们的业务。
王：因为中国有最大的市场需求和大量的劳动力，我们可以把生产线搬过去。中国政府也欢迎高科技企业入驻。
戴维：听起来不错。
词汇补给站
figure [?fiɡ?] n. 数字；数据
survey ['s?：ve?] n. 调查；测量
consumptive [k?n?s?mpt?v] adj. 消费的
conclusion [k?n?klu：?n] n. 结论；总结
sensitive ['sens?t?v] adj. 感觉的；敏感的
discount ['d?ska?nt] v&；n. 打折扣，减价出售
variable [?ve?ri?bl] adj. 变化的；可变因素；变量
hook [h?k] v. 钩；挂；固定
loyal ['l???l] adj. 忠诚的
rely [r?'la?] v. 依靠；依赖
commit [k?'m?t] v. 干（某事）；承诺；保证；表态；
fickle [?f?kl] adj. 变化无常的
opportunity [??p?'tju：n?t?] n. 机会；时机
geographical [?d?i：?'ɡr?f?kl] adj. 地理的；地理学的
potential [p??ten?l] adj. 潜在的；可能的
boom [bu：m] v. 繁荣；使繁荣
abundant [??b?nd?nt] adj. 大量的；充足的
点滴文化情
10 steps to make a marketing survey
做市场调查的10个步骤
How to make a market survey Here are 10 steps to showyou the basics of how to make a market survey and offer tipsfor optimizing your results.
如何做市场调查？这里有10个步骤教你市场调查的基本要点，让你获得满意的结果。
1. Determine and define the nature， extent， and size ofyour market.
明确调查市场的性质，范围和大小。
2. Determine what aspects of the market you want toinvestigate.
确定市场调查的内容方面。
3. Find out where and when you can reach customers inyour market.
找出接受调查的客户的时间和地点。
4. Choose a sample size.
选定调查对象的范围。
5. Prepare a list of questions with answers that will providethe data you need for your market research.
选择题式的问答，能方便获得调查所需数据。
6. Devise a way to quantify the answers you receive.
设计尽量获取多种结果的调查方式。
7. Identify variables that might affect your results andfigure out how to reduce their influence.
调查形式多样会影响结果的客观性，要避免这种影响。
8. Set a time period and location for your survey that islikely to result in the largest sample size.
确定大批量调查的时间和地点。
9. Prepare your survey forms.
准备好调查表格。
10. Conduct your survey， maximizing sample size andaccuracy of responses.
开始你的调查，确保调查的最大范围和数据的准确性。
Section 53 接受采访 An interview
商界成功人士往往成为商务采访的热门。通过采访，不仅能够分享成功人士的艰辛创业历程，欣赏他们的人格魅力，也能够学习他们的成功经营之道。
口头应急句
1. I'm a special correspondent from Business Weekly.
我是一名《商业周刊》的特派记者。
2. It's honored to have the opportunity to interview you.
非常荣幸有机会采访你。
3. We are very excited that your company has become listed onNASDAQ.
我们很高兴贵公司在纳斯达克已经上市了。
4. We hope to make profits by 30% by then.
我们希望到时利润增加30%。
5. I should congratulation you on being named the mostsuccessful entrepreneur in China.
我要祝贺您成为中国最成功的的企业家。
6. I heard your company just has bought out the IBM.
我听说贵方刚买下了IBM的全部股权。
7. Could you tell us more about your business in other market？
你能否告诉你们在其他市场的业务情况吗？
8. Most of our products have been exported to these countries.
我们的大部分产品都出口到了这些国家。
9. What kind of advantage do you have in this tough competition？
